At the Point 13 Conference, Kristína Šefčíková, Project Manager at the Prague Security Studies Institute (PSSI), joined the panel “Defending the Truth – The Whole-of-Society Approach.”

 

She introduced PSSI’s innovative method of targeting the financial infrastructure of disinformation, noting:

“We treat disinformation as a business – and we aim to make it unsustainable,” said Kristína Šefčíková.

The approach, which engages advertisers, marketing networks, and public institutions is part of PSSI’s Information Resilience Program, promoting cross-sector cooperation to protect democratic discourse.